ChinaJoy’s Most Hardcore Zone: 36Kr’s Live Studio Will Dive Into AI, Robots, and the Future of Fun
ChinaJoy isn’t just about playing new games anymore. It’s where tech meets entertainment, and this year, 36Kr is setting up a live studio to talk about AI, embodied intelligence, and the gadgets that will change how we play.
Image source: 36Kr
ChinaJoy, China’s biggest digital entertainment expo, is back in Shanghai from July 31 to August 2. But if you think it’s just about trying out the latest video games, think again. Over the past two decades, ChinaJoy has evolved into a massive intersection of tech and entertainment—a place where you can see the newest products, feel the hottest trends, and meet the young entrepreneurs and creators who are reshaping the industry. This year, 36Kr Games is partnering with ChinaJoy to launch the Vision Future Frontier Tech Zone and a live studio that will bring the expo’s most exciting developments straight to your screen.
Why does this matter? Because technology is transforming digital entertainment faster than anyone predicted. AI has gone from a lab experiment to a standard tool in game development. Embodied intelligence—think robots that can interact with the real world—is starting to appear in consumer products. And new gadgets like AI glasses and VR headsets are promising to change how we experience entertainment. But you can’t understand these changes by reading press releases. You need to see them up close, talk to the people building them, and hear about the real challenges and opportunities.
That’s exactly what 36Kr’s live studio will do. Over three days, 18 groups of guests—including entrepreneurs, tech leaders, and industry insiders—will sit down for candid conversations about what’s actually happening on the ground. They’ll cover topics like:
- **AI + Gaming**: Is AI-generated content really changing how games are made? Can small studios use AI to compete with giants? How much can world models cut costs for open-world games?
- **Embodied Intelligence × Digital Entertainment**: When will consumer robots become a reality? Can they be used in entertainment settings?
- **Next-Gen Consumer Electronics**: Will AI glasses and VR/AR truly transform how we play and watch?
- **New Business Models**: Are AI-generated short dramas, live streams, and marketing campaigns sustainable?
This isn’t about hype. It’s about real progress, real failures, and real opportunities. And if you’re a startup founder, a tech enthusiast, or just someone curious about where entertainment is headed, this is the place to be.
36Kr is also opening a few slots for outstanding entrepreneurs and cutting-edge projects to join the conversation. If you’re working on something that could change the game—literally—this is your chance to share your story with a global audience.
So mark your calendar. ChinaJoy is about to get a whole lot more interesting.
Why it matters
ChinaJoy is a bellwether for the global digital entertainment industry, especially as China leads in AI and consumer tech adoption. This event showcases how technology is not just a buzzword but a practical force reshaping gaming, content creation, and user experiences. Understanding these trends is crucial for anyone tracking the future of entertainment.
Global comparison
While events like E3 and Gamescom focus primarily on game reveals, ChinaJoy has evolved into a broader tech-entertainment convergence, similar to CES but with a stronger gaming and youth culture focus. The integration of AI, robotics, and new hardware into entertainment is more pronounced here, reflecting China's rapid adoption of these technologies in daily life.